I simply returned from the 109th annual American International Toy Fair kept in New york city City as well as I had a blast!
Around this time around each year for the past couple of years, I ‘d be residence sensation so wore down having been accountable for putting together a significant cubicle at the program, standing around all the time meeting with consumers, publicists, vendors, sales associates, as well as going to after hr events and dinner meetings. On the last day, taking down the booth and also packing up all the toys and also whatever that required to go back to the office.
I always had the opportunity to stroll the program at some factor throughout the event, this year was a various experience for me. I was able to walk the show with fresh eyes and also a different viewpoint … searching the program for new and ingenious items as well as hot new toys, as well as taking another look at terrific brand names that have lasted for years.
I realized just how meeting it was to be a part of a market that yearly comes up with incredible items that not only offers kids the chance for enjoyable and also play, but likewise has education value as well as promotes favorable social, mental, physical, mental abilities that will certainly last them a lifetime.
In this post, I believed I would certainly show you toys that were granted by the Toy Market Association, and also trends that were unveiled by industry specialists.
Each year, the Toy Market Organization (TIA) holds its annual Toy of the Year (TOTY) honors during Plaything Fair. These were the victors.
Plaything of the Year: LeapFrog Enterprises LeapPad Traveler
Task Toy of the Year- LEGO NINJAGO Fire Temple by LEGO Equipments
Child Plaything of the Year – Hot Wheels Wall Tracks by Mattel
Educational Toy of the Year – LeapPad Traveler by LeapFrog Enterprises
Game of the Year – Angry Birds Knock On Wood Game by Mattel
Woman Toy of the Year – Fijit FriendsTM Interactive Figures by Mattel/ Radica
Infant/Toddler Toy of the Year – Elefun Busy Round Popper by Hasbro/ Playskool
Ingenious Plaything of the Year – Hot Wheels Wall Tracks by Mattel
Exterior Plaything of the Year – Rockboard Scooter – Mini by M.Y. Products
Day care center Toy of the Year – LeapPad Traveler by LeapFrog Enterprises
Residential property of the Year – Angry Birds by Rovio Enjoyment Ltd./ Demonstrator Amusement
Specialty Toy of the Year – HEXBUG Nano Hive TM Habitat Establish by Technology First Labs
As for patterns, industry specialists noted that there was a prevalence of big-ticket things this year in addition to an increase of academic toys for infants as well as preschool children, suggesting that consumers want to invest even more post-recession.
Right here’s a recap of the 6 top trends noted by the Toy Market Organization:
GENERATION APPLICATION – An emerging trend determined at Plaything Fair 2011, this year there is a wealth of toys that function with smart tools as well as apps. Physical toys remain important to the play experience; in many situations, companies have actually created conventional toys that interact with popular gadgets that are already in so several residences … while tying in educational or active parts for a versatile play experience.
RADIANT WILD – Toys that radiance at night or brighten will certainly infiltrate the plaything aisle this year throughout multiple categories – from outdoor and energetic toys to arts and crafts and also creative items. Toys in this category add a sensational element to playtime for kids of any ages. They “stir up” creative play by attracting children into a world of fancifulness and also marvel – from arts and also crafts toys that integrate LED elements to interesting light-up toys that securely mimic fireworks. Includes: Toys that rely on a radiance element to drive the play experience as well as toys that are just as pleasurable in the daylight as they remain in the dark (i.e. glow-in-the-dark wooden building blocks).
LITTLE LEARNERS – Much from easy “watch me” toys, products in this classification develop cognitive as well as developmental skills starting at an extremely early age, transforming kids into well-rounded, lifelong learners. These toys also give youngsters a vast array of play alternatives to select from – permitting them to discover their interests as well as skills as well as establish these abilities as they grow older. Consists of: Infant to pre-school toys and games that enlighten as well as test and educational toys targeted to children of any ages.
These toys have genuine depth – youngsters could play in different ways each time depending on their moods or rate of interests. Several of these toys likewise grow with a child so that they could play in an additional means depending on their age. Includes: toys that incorporate several play patterns (i.e. energetic play, role play, game play, and so on) and also learning toy guide (toys come to be an unique representation of a kid’s originality).
SAVE ‘N’ SPLURGE – Recent toy sector data released by The NPD Group revealed that customers are significantly making “purchasing trade-offs” – that is, purchasing higher-priced toys at the expenditure of mid- to lower-priced ones. Therefore, 2012 will certainly see a renewal of toys that fall on the higher end of the rate spectrum, as consumers want to loosen their purse strings a little bit as well as spend more on items that pack a high play value punch or have a specific “WOW” factor.However, shoppers will constantly be attracted to economical prices. Affordability was a trend in the past few years as well as this sub-trend will persist in 2012 as parents and also various other consumers have actually really concerned expect huge play worth at budget-friendly rates. Includes: “The Huge Ask”/ remarkable toys (at higher rates) as well as collectibles/ expanded lines (at affordable costs).
YOUNG MASTERS – A wide array of music toys will certainly hit a high note in 2012 as youngsters of every ages – from babies to tweens as well as teens – rock out with toys as well as video games that instruct them ways to play different tools, practice their vocal singing, or show off their dance relocations. This pattern is being owned mostly by popular culture – such as tv shows like American Idol, Joy, The Voice and X Element. Includes: toys for young youngsters that teach music essentials as well as toys for older kids that allow them imitate their preferred pop celebrities.
One point recognizable to many people this year was a sense of positive energy permeating throughout the program. A slow economic climate forced sellers to buy much less during the recent fourth quarter, which allowed them to offer via the majority of their supply and also then motivated them to put orders at the program. This was welcoming information for toy manufacturers!
An arising pattern recognized at Toy Fair 2011, this year there is an abundance of toys that function with clever gadgets and also applications. Physical toys stay indispensable to the play experience; in many instances, companies have actually produced standard toys that communicate with prominent devices that are already in so several homes … while connecting in instructional or active elements for a well-rounded play experience. GLOWING WILD – Toys that radiance in the dark or light up will penetrate the plaything aisle this year across multiple classifications – from outdoor and also active toys to arts and also crafts and creative products. Consists of: toys that combine several play patterns (i.e. active play, duty play, game play, and so on) and customizable toys (toys become a special reflection of a kid’s individuality).
YOUNG GENIUS – A large variety of musical toys will certainly strike a high note in 2012 as youngsters of all ages – from babies to tweens and teenagers – rock out with toys as well as video games that instruct them just how to play various tools, exercise their singing, or show off their dancing actions.